Blog: Design Thoughts
I’m a heavy user of Instagram, and was excited (NEW FILTER!) to see that they’d updated their app. These updates, though, seem half-baked and inconsistent; it feels like IG’s design team are making incremental changes to the UI, and publishing them as they go. Only half of the interface has changed, and the designs of the new screens are trying hard to be “slick”, which clashes, since the “old” IG UI’s still there for most screens with a gentler, less-tech atmosphere.
Instagram has introduced ingenious gestures like the double-tap to fave, and a UI feel copied by so many other apps. Its successes have spawned the current filter craze on Twitter, Flickr, and other photo-related apps. There are new UI features that assist the user in this update, but the app is slowly losing the features that at one time made me such a staunch advocate, and I don’t know if I will be wary of or welcome the next update.
It’s well known in the iPhone world that a website built with Flash won’t show up on your iPhone. And it never will. But many restaurants have Flash-based websites.
When am I most likely to look at a restaurant website on my phone? When I’m not at a computer, and probably out and looking for a restaurant, especially when I’m out of town. I usually follow links to a restaurant website from some location-based service like Yelp, or AroundMe, to see which restaurants are nearby, look at their menu to determine pricing and whether I want to eat that food, and then get driving directions.
If the restaurant’s website is Flash-based I can’t even see their home page, much less their menu. Yes, Flash websites are sexy and you can add MUSIC (which is almost always a turnoff).
Now, true, there’re rumors that the iPhone is losing ground to the Android phones, but there are also reliable indices that state the Q4 iPhone sales this year will be enough to affect the US GDP.
As a restauranteur, do you really want your business to be cut off from all of those mobile users? Setting aside whether “you” use your mobile phone, or your Flash website is hawt, or you have an iPhone or other device…do your customers? Or new potential customers?